Mark Ginsberg speaks

Rediff has an interview with Mark Ginsberg, Member, US energy efficiency boadd. Ginsberg points out that more than 20 % of india's pwer goes to just 4 appliances ! An excerpt from the interview below.

"It really is as simple as that. It's not rocket science. You want to produce more electricity from renewable resources, and reduce your waste in what you do use, so that it goes further.

For example, Lawrence Berkeley National Laboratory in California did some research on India's energy situation, and they found that four energy consuming products alone use about 22 per cent of the electricity produced in India: refrigerators, motors, window A/Cs, distribution transformers.

We know that there are high efficiency motors, we know that there are better efficiencies in the other products as well. The analysis that the Lawrence Berkeley National Laboratory did said that nationwide, you can save 2.5 per cent of all the electricity with just those four products.

If you save 2.5 per cent, it would save a huge sum of money for consumers. We estimate that at $5.5 billion, which could go to better purposes. But also think about 2.5 per cent less electricity used.

Your outages will be less, your productivity would go up, businesses would not be as interrupted, and because electricity is fairly heavily subsidized in India, you'd be able to put that 2.5 per cent into more productive economic development issues.

So, with just four products, you get 2.5 per cent, imagine if your energy efficiency in lighting and buildings and appliances, all the things that use energy, so that we can really reduce consumption. "

We are working on the lighting part so stay tuned !