Saturday, August 19, 2006
Turning useless into useful
Two years ago, Eli Reich was a mechanical engineer consultant for a Seattle wind energy company when his messenger bag was stolen. The environmentally conscious Reich, who rode his bike to work every day, decided that instead of buying a new one, he would simply fashion another bag out of used bicycle-tire inner tubes that were lying around his house.Soon compliments on his sturdy black handmade messenger bag turned into requests. "That was the catalyst," says Reich, who obtained a business license, gave up his day job, and quickly launched Alchemy Goods in the basement of his apartment building. The company's motto: "Turning useless into useful."Reich's Alchemy Goods grew quickly. At the outset, he worked solo, making about 5 to 10 bags a month. Now there are three employees. "In our first year, we probably made about 125 bags," he says, "since last year we've probably made another 1,000."
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