The last decade has seen the word "Sustainable" attain cult status among the glitterati and hence a tremendous amount of interest among the general public. As part of the energy efficiency industry i am often asked to comment on sustainability or better still offer sustainable solutions for traditional problems using technology as the enabling vehicle.
Sadly, but for a few honourable exceptions sustainability to most people is business as usual with a technological twist that suitably lowers their consumption. This is shallow and imho not what sustainability is all about !
This series will have small opinion pieces written by guest columnists and try to look beyond the veil and unmask pseudo sustainability. I invite my fellow bloggers to send me their opinion pieces on sustainability, issues with consumption etc to help put together a collection of articles in this blog that will pique the interest of the intelligent netizen.