All pioneering businesses try to understand what the consumer wants and will pay for. In my own case we have taken opinions from various people who come to us or we meet. While some of the suggestions and feedback have been invaluble, bulk of the feedback is not based on their understanding of what we are actually doing or trying to do. IMHO it is probably a better idea to discard all but the most pertinent suggestions at the risk of discarding some genuine insights. Two quotes that capture this in a nutshell are below
"If I had asked my customers what they wanted they would have said a faster horse."
Alice (actually Scott Adams who has taught me more management than any MBA course via Dlibert):
What the customers want is better products for free.